Showing posts with label rants. Show all posts
Showing posts with label rants. Show all posts

Saturday, July 31, 2010

what tweens read

“Should kids be allowed to read whatever they want, so long as they're reading?”

Katie Baker raises this question in 'Sweet Valley High,' the Great Retweening and Why Boys Won't Read, a fantastic whirlwind exploration of the tween literary and cultural landscape. Baker profiles the many books, TV shows, and other cultural products for girls, and explores the growing concerns of parents, educators, and cultural critics that boys are being left behind. She references a recent New York Times piece by Nicholas Kristof, who suggests that one of the ways to help boys engage more with the increasingly verbal world around them is to encourage them to read “lowbrow” books. Baker also discusses the re-release of two classic, decidedly non-literary series for girls: Sweet Valley High and The Babysitters Club. She cites interesting data profiling the reading habits of SVH fans, which demonstrates that reading trashy books does not scar you for life, apparently.

So. Is lowbrow reading better than no reading at all? Is Captain Underpants just as good as Moby Dick?

Well, yes. Reading Captain Underpants is better than no reading at all. The back of the cereal box is better than no reading at all. But that seems to be only part of the point to me. I think it’s dangerous to throw our arms open to Captain Underpants and his kind, only to have the story end there. Yes, we want tweens to read. Yes, they should have choice and agency about what they’re reading. But it’s also important that librarians, educators, and parents continue to work hard to source engaging, high quality materials for boys and girls to read, and present them in compelling ways. I don’t think it has to be either/or.

When I taught second grade, many boys in my class loved Pokemon and Yu-Gi-Oh cards. Boys who otherwise were only interested in banging themselves against walls could sit in rapt attention for 45 minutes, looking at cards, discussing powers, and reading all the while. Hooray for that. We had Pokemon card drawing time, we had student presentations on the various Yu-Gi-Oh characters and all of their fancy powers. Those cards and games became part of our classroom lexicon, because they were important to the children. But were they permissible at quiet reading time? Nope. Because books are important too.

We can talk to kids about these choices. We can relate our experiences to theirs. For example, sometimes I feel like reading a complicated novel; sometimes I feel like reading a cookbook or knitting pattern. Sometimes I feel like reading blogs. Sometimes I feel like reading People Magazine articles about Angelina Jolie’s new tattoo. These are all fine choices. But if I only read People, then that might not be so good. Part of becoming an avid, lifelong reader is exploring and celebrating all kinds of reading behaviors. If books about nose-picking are the most compelling for a fun read, that’s fabulous. And probably that shouldn’t be the only sort of book offered to a child. Especially as Kristof, etc. are talking about lackluster school performance, we want to be careful not to accept too low a standard for boys (or girls—Hannah Montana is a different kind of low standard all together. To see it touted as confirmation that there’s never been a better time to be a tween girl by Ada Calhoun in Baker’s article was a little unnerving. But I digress.).

Maybe I don’t digress, actually. The same highbrow/lowbrow dichotomy implicit in this discussion of tween reading behavior also seems implied in the discussion of boys vs. girls. That boys are not doing well is an assertion I don’t dispute (I like agreeing with Nicholas Kristof, plus, there’s data). We need to work harder and do better for boys. The place where this argument gets dicey for me is with the assumption that, because boys aren’t doing well that girls are doing great, that because there are shows about girls on the Disney Channel, all is right with the world. We need to do better for boys and girls. We need to give them lots of choices: lots of Captain Underpants and Hardy Boys and Sweet Valley High and also The Time Warp Trio and Island of the Blue Dolphins. We need to learn what’s appealing about video games and iCarly, and also give tweens the language and knowledge to become savvy cultural critics. We need to make sure that we don’t have only Captain Underpants expectations, but also welcome and respond to our students’ and patrons’ excitement about reading, regardless of what they want to read.

Saturday, July 17, 2010

what to make of miley

Oh, Disney. Disney, Disney, Disney.

Such a track record you have with the tween stars. Britney… Christina… Hillary…Lindsay… Miley. You find them, you make them superstars. Of course you own half the world, so that helps. In Making New Mileys, we learn about the magic behind the Magic™, and how, with the tween consumer market being what it is, you don’t have plans to stop anytime soon.

So. Fine. Except…well, except that these are children being influenced here. Not only the children who consume these stars’ movies, TV shows, music, concerts, clothing, etc., but the children who are made into stars, and held to impossible double standards. The girls especially (Jonas Brothers, I’m not so worried about you). It is curious to me how so many of these stars, who start out with wholesome roles on the Mickey Mouse Club or some other Disney show, evolve their persona (with the help of marketing teams, we assume) into something decidedly unwholesome, and perhaps not appropriate for their original audience. How do 8 year olds understand Miley Cyrus, who they’ve come to know and love as wholesome Hannah Montana, wearing next to nothing and dancing on a stripper pole at the Teen Choice Awards? What does it mean that Miley is 17 and adults are telling her that short shorts and stripper poles are good ideas? Not just good, but marketable?

Why does this seem to be the formula for female tween success? How do companies like Disney, who are in the business of marketing these starts to tweens, handle this balancing act? There is a times a tacit acknowledgment that some of this stuff isn’t for kids. When Christina Aguilera, a Mickey Mouse Club alum, gained popularity with the song Genie in a Bottle, Disney promoted her through airing the song and video on Disney TV and radio—with the lyrics altered. It’s as if Disney was saying, yes, this song about being rubbed the right way is probably not appropriate for our audience, but we’re going to find a way to sell it—and Christina—anyway. Presumably Disney viewers were left to fend for themselves when Aguilera’s next album—full of leather underwear and not much else—premiered.

Britney Spears’ first video, Baby One More Time, featured the singer in a provocative schoolgirl outfit. An interview with the video’s director, Nigel Dick, shed some light about the wardrobe choice. “Dick gives full credit to Spears for that idea. ‘My idea originally was just jeans and T-shirts, and we were at the wardrobe fitting and Britney holds up the jeans and T-shirts and says, “Wouldn't I wear a schoolgirl outfit?”’ he said (Vena, 2009). So who is to blame? The male, adult director who passes the buck in order to make one, or the teenage girl, who may or may not know that her outfit presents a certain message? How do we sort this out with, and for, the tweens we work with?

Is this why Disney needs a perpetual queue of up and coming talent? So Selena can replace Miley who can replace Lindsay? Is that an inevitability of marketing media to tweens? Is there a point at which Disney has to part ways with starts whose sexy antics don’t fit the Disney image anymore? Or are these stars just growing up and therefore become less relateable? Where is that line? Miley Cyrus and the stripper pole is okay; Miley Cyrus in Vanity Fair isn’t. If I were Miley Cyrus, I’d be confused. If I were Disney, I’d feel responsible.

Making New Mileys
http://www.time.com/time/business/article/0,8599,1930657,00.html

Britney Spears ' ... Baby One More Time' Video Director Looks Back
http://www.mtv.com/news/articles/1626312/20091113/spears_britney.jhtml

Tuesday, June 15, 2010

tween questions

  1. Who is Justin Bieber?
  2. At what age do kids get cell phones?
  3. Do tweens find the laugh track on iCarly annoying, or is it just me?
  4. Which Jonas brother is which?
  5. Has social media/texting/Facebook/internet hoopla helped tweens become more connected to each other, or served to isolate them more?
  6. Is the sheer volume of advertising/marketing directed at tweens actually sinister, or is it just me?
  7. Why doesn't Miley Cyrus put on some clothes?